This is a great example of Primitivo from the Salento, or the southern tip of Puglia. The 2013 Primitivo is a dark and luscious wine with sweet fruit tones and plenty of spice at the back. The wine is sticky and sweet in places, but all that ripe fruit serves it well. There is a note of jammy fruit that helps to establish that soft and yielding personalty that is so often associated with Primitivo. Conti Zecca delivers yet another terrific entry-level value wine for informal drinking moments.