The 2010 Cotes du Luberon (a blend of equal parts Vermentino, Ugni Blanc and Grenache Blanc) offers a lot of wine for less than $10 a bottle. Fresh, perfumed, crisp, dry and light-bodied with plenty of character, it is a delicious aperitif/bistro quaffing white to enjoy during its first 12 months of life. Brothers Jean-Pierre and Francois Perrin as well as their four sons, Thomas, Marc, Pierre and Mathieu, have quickly become the dominate wine producers of the entire southern Rhone Valley. They have expanded their operation even further by partnering with the Jaboulets. Now having over 1,200 acres in vine and extensive contracts, this is a high quality locomotive, great news for consumers seeking a range of top quality red and white wines in all price ranges. The Perrins’ greatest success is undeniably their enormous quantities of high quality, inexpensive wines called La Vieille Ferme, a white from the Cotes du Luberon and a red from the Cotes du Ventoux. The Perrins are now the top producers of wines from the cool climate southern Rhone appellation of Vinsobres, located in the northern sector of the region and meaning “sober wine.” In 2008, the Perrins purchased one of the better estates in Gigondas, Clos des Tourelles, a 25 acre property located at the southern end of the village from which they make two cuvees. True stars in the Perrin portfolio are the white and red Cotes du Rhone from their estate called Coudoulet which is adjacent to the appellation of Chateauneuf du Pape. As longtime readers know, Chateau de Beaucastel makes two of the great white wines of the southern Rhone, although in Chateauneuf du Pape the rather dramatic amelioration of quality that has taken place with white winemaking has given them more competition than they had a decade ago.Importer: Vineyard Brands, Birmingham, AL; tel. (205) 980-8802

The 2009 La Vieille Ferme Cotes du Luberon blanc is a delicious blend of Roussanne, Bourboulenc and Grenache Blanc. A crisp, citrusy, refreshing, light-bodied, flavorful white is meant to be consumed in its first year of life. The Perrin brothers, Jean-Pierre and Francois, and their sons, Thomas, Marc, Pierre and Mathieu, have long owned over 200 acres of top sites in Chateauneuf du Pape and can now claim over 1,000 acres in the southern Rhone as their empire under the Perrin et Fils label expands considerably. This is good news for consumers as the Perrins, one of the great winemaking families of France, are dedicated to producing high quality wines, preserving top terroirs, and to providing a range of wines in all price ranges that are as good as consumers can expect. Purchasing a wine from this family is about as close to a guarantee of authenticity and high quality as one can expect. There is no secret to surviving the recent world-wide recession and fragile economy. No matter what field one is in – wine, the service industry, product development, etc., one has to over deliver in order to keep consumers happy. Don’t do that, expect a dwindling economic return and possible failure. The Perrins long ago adopted this philosophy, even in boom times. Speaking of wines that over deliver, readers should be searching out the super inexpensive, bargain priced La Vieille Ferme offerings. The Perrins have put together a terrific portfolio of top wines from the leading Cotes du Rhone Villages. With the exception of the estate wines in Vinsobres, they are all dominated by Grenache. To date, the finest wines have emerged from the 2007 vintage, but very strong efforts have been produced in 2009.Importer: Vineyard Brands, Birmingham, AL; tel. (205) 980-8802